I’m a big fan of Dan John. I’ve never actually talked to him, but I consider him a quasi-mentor as his books, lectures, and writings have helped shape the way I view fitness today. On more than one occasion I’ve seen him say something like, “The goal is to keep the goal the goal.” It’s such a simple phrase, but I find it to be so dang meaningful and related to almost each and every one of the people I coach.

Often times, the people I encounter are easily overwhelmed or distracted when it comes to keeping their fitness goals front and center. Can you relate? Too much to do. Too much overwhelm. Too many responsibilities. Not enough time.

I know that you’re busy. So am I. We all are.

The majority of people I encounter seem to suffer from ambivalence and procrastination. While they have goals, they spend the bulk of their days floundering about. A minority of people, however, get a lot of shit done in the face of this chaotic culture we’re part of. Their days are rooted in action.

Having goals applies to everyone. Pursuing them on a consistent basis does not.

I don’t know about you, but with the brevity of life being what it is, I’m not interested in floundering. I want to be a person of action. I have a deep desire to live in pursuit of the person I want to be… from this day until the day that I die. The goal is the process and the process is the goal. I’m not trying to get someplace. I’m trying to be.

Being a certain weight, a certain body fat percentage, a certain athlete, etc…

These things are empty in relation to my true goal. That goal is to constantly accept the challenge of becoming more than I am right now. To grow in experience and knowledge within my values. To constantly get better at the stuff I care about most.

Not because I’m not good enough as I am. But because I’m worth it. This opportunity of life is worth it. And my people are worth it.

I accept me as I am. You should accept you as you are. This acceptance can be in the same space as a desire to get better at being the person you care about being.

There are certainly more important things in this world than abs and a big bench press. Looking good naked is a losing battle as age always wins. It’s important, nonetheless, to feel good about yourself. It’s important to me. So to, though, is setting an example for my family. Protecting and guiding my children. Experiencing nature to the fullest – on mountains, in water, on my bike, with a pack on my back, on a river with a rod in my hands, running down a trail, exploring the deep corners of forests. Feeling my best. Feeling strong. Learning and teaching.

I have values… as do you.

While fitness isn’t the most important… the most important are certainly enriched by my fitness.

I recently read an article written by Dr. Travis Bradberry where he said, “The key here is to not allow fear of the whole to stop you from engaging in the parts. When something looks too difficult, simply break it down. What can you accomplish in 60 minutes that will help you slay the beast? Then, what can you do in 60 more minutes?”

This resonates so deeply with me and my coaching philosophy. What’s the very next step? There is no “too small.” Just decide on the next step and take it. We’re not after big wins

The key is to not allow your fear of the whole to stop you from engaging in the parts.

are focusing the bulk of their energy on the scale. They want to lose weight and that’s that. The intense focus is at the expense of a bigger picture of wellbeing and living out life on their terms.